Embrace Sisu – It’s meaning

Sisu is a Finnish concept that Finns often used to express perseverance during hardship. Extraordinary endurance in the face of adversity or stoic determination, grit, or bravery.

Our lives have been a journey filled with adversity and we’ve always continued to push forward only to find a new beginning, and so Embrace Sisu was born.

I hope to share with you in this blog some of the details of that journey.